I’m Lissa, welcome to the Big Rocks of Life®, my new blog! 

Like a lot of you, I’m trying to do it all – a million things going on, always driving towards that next goal, and not stopping to smell the roses (as my mother always tells me).

I plan to squeeze every ounce out of this life I have, to make the most of time with my family, my career, my personal life. I want it all. Don’t we all?!

Here’s the thing though: For me, it’s all about the Big Rocks – figuring out how to fill my days and time with the most important things in life. Those big rocks make me tick, and I’ve learned to be very careful about which rocks I focus on. That’s what I want to share with you. So I’m starting a blog to share topics on goal planning, time management, personal growth, celebrating life’s milestones, empowering and motivating one another, and making the most of the short time we all have.

So, let me tell you a little about myself. First and foremost, I’m a wife and mother, with two grown daughters, a son-in-law, large close-knit family, and two dogs.

I’m also a former corporate executive, having held C-level roles at some very well-known brands. I was a woman who had made it, and I fought hard to do so. I was often one of the only female execs at the table. I believe in helping women achieve great things. I look forward to sharing stories of my career climb and the challenges along the way, and I hope it helps you as you navigate your own career.

I wear a few other hats … I’m entrepreneur. I’m a marketing consultant working on projects small and large -- this month I’m working on social media for a retail chain – and I also consult with media companies on behalf of a major social media platform in Berlin, Montreal, Paris, and Sydney, Australia (rhymes with shmasebook). And, I’m an adjunct professor teaching digital marketing and e-Commerce to MBA and undergrad students.

So like all of us, I’ve got a couple of things going on!

Once I stepped off the merry-go-round of corporate life, I was given time to figure out what I was really about and how I wanted to make my mark. Turns out, I gravitate towards helping others achieve their goals, and, soon after, created Goal Driven Women®, a monthly group to empower one another to plan and achieve our goals. I blinked, and we had nearly 400 members, a monthly meeting, and an annual event in the works.

And, now I’m launching this new brand, called Big Rocks of Life. I'm so glad you're here!


  • Congratulations on this new adventure Lissa. You living out your passions, putting yourself out there and encouraging others to do the same are constant inspirations. Look forward to joining you on the journey.

    David Smith
  • Best of luck with this Lissa. Sounds like an interesting adventure for you. Take care, Bill

    Bill Meyer
  • Your intelligence, skills, personality, and giving spirit will be a great combination for your new project!
    Best wishes on your BLOG💕

    Diane Imbrogno
  • This is your Mom & I hope you are taking time to smell the roses! Love you.

    Marty Wright
  • I loved your blog. I plan to do a blog down the road, however need to get my business going. Would love to talk with you.

    Mary Anne Chabourne

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