About

  

Big Rocks of Life®

Big Rocks of Life® is about focusing on what truly matters. Inspired by the story of the jar of rocks, it’s a reminder to make space for your big rocks, the things that define a meaningful life, before the small stuff fills the jar. Whether that’s family, health, career, purpose, or joy, this space is about choosing intentionally and living fully.

About Lissa

Hi, I’m Lissa, and welcome to Big Rocks of Life®.

Like many of you, I’ve spent years juggling it all: family, career, friendships, health, goals, and the endless to-do list that never seems to shrink. Somewhere along the way, I realized that balance doesn’t come from doing more. It comes from doing what matters most. That’s what this site is all about.

After two decades as a corporate marketing executive, I had the wonderful opportunity to reimagine what I wanted my life and work to look like. Today, I get to teach, lead, consult, and speak about the topics I care deeply about - marketing, leadership, learning, and helping others achieve their goals.

I’m a wife and mom, a university lecturer, a marketing consultant, and a lifelong learner. I help students, professionals, and organizations discover what drives them and how to turn those insights into action.

Big Rocks of Life® grew from that same passion, helping people identify their priorities and put them first. Here, I share lessons on goal setting, time management, leadership, personal growth, and celebrating milestones big and small.

If you’re ready to live with more intention and less noise, you’re in the right place. Let’s start filling the jar with what really counts.